Alasdair Blackwell


Co-founder and Head of Innovation at Decoded

In 2011 Ali co-founded Decoded with the goal of teaching the world to code. 

He helped oversee Decoded’s growth, scaling the company to a team of over a hundred people across London and New York, and up-skilling teams from the likes of Google, Talk Talk, British Gas, and even the Cabinet Office.

In 2012 he was part of the nationwide movement that got Computing onto the National Curriculum. He introduced an apprenticeship scheme at Decoded, and served on the board of Tech City Stars until January 2016. 

Since leaving Decoded last year, Ali has worked on The Good Jobs Campaign, developing technology-focused learning pathways for young people from disadvantaged backgrounds. He has also returned to his roots as a theatre practitioner, working as the creative technologist on an Arts Council funded contemporary dance where the audience controls the performance using their phones.

He is currently working at The Small Axe where he is busy refactoring Bite the Ballot’s voting app for the upcoming mayoral election.