Polling published today, one week before Polling Day for London on 5 May 2016, conducted on behalf of the London Fairness Commission by Survation, shows a demand for the next Mayor of London to make London a fairer city. The poll shows a 15% gap between candidates for London Mayor Zac Goldsmith and Sadiq Khan.
First Preference
Zac Goldsmith (Conservative) – 34%
Sadiq Khan (Labour) – 49%
Second Round
Zac Goldsmith (Conservative) – 40%
Sadiq Khan (Labour) – 60%
Six out of 10 (59%) people asked felt that in a London-based organisation where the lowest paid workers earn £13,500 (the minimum wage), the fair, maximum salary for the Chief Executive to be paid should be not more than 20 times the lowest wage (£270,000).
Two thirds (66%) of those people asked agreed that companies employing more than 250 people should be required by law to publish the income ratio of the highest paid to the lowest paid worker in their organisations.
Three out of four people felt that income gap between those on the highest incomes and those on the lowest incomes in London has increased over the last five years. The majority of people asked wanted a ‘London Fairness Index’ in order to annually test whether London is a fair city, with one in five (22%) saying that it was ‘completely necessary’.
Over 36,000 properties in London are registered to offshore companies, meaning the identity of the ultimate owner is not publicly known; 76% of people asked felt that offshore companies should be required to declare details of property ownership in London.
The London Fairness Commission recently published report considered a ‘ticking time bomb’ – how London’s future success will be undermined if current problems are not resolved. This polling demonstrates support of the Commission’s recommendations, which include:
  • Public disclosure of pay ratio data from companies and public sector bodies based in London
  • Ensure that companies registered offshore declare details of property ownership
  • The Mayor of London to be given powers of compulsory purchase on land/properties owned by offshore companies who are unwilling to declare the name of the ultimate beneficial owner
  • Tax land owners in London with planning permission for new homes who refuse to develop their land for longer than 3 years.
Chair of the London Fairness Commission, Lord Victor Adebowale commented:
‘London’s future success is at risk if our city is not a ‘fair’ place to work, live and do business. While Londoners do earn more on average than the rest of the UK, the high cost of living, such as housing, transport and childcare, is making the city less fair. There is now a danger that London will become a playground for the super-rich, a treadmill for the middle-classes and a workhouse for the poor.
‘Unless the next Mayor of London takes the fairness of our city seriously, these issues will undermine the long-term success of the Capital. A London Fairness Index provides a way in which we can assess progress towards recovering the balance.’
The London Fairness Commission is the first time in 125 years – since Charles Booth mapped the levels of wealth and poverty across London in 1889, coining the phrase ‘the poverty line’ in the process – that a special commission has analysed the ‘fairness’ of London.
The London Fairness Commission, chaired by the CEO of Turning Point and crossbencher Lord Victor Adebowale, took evidence a wide range of Londoners including experts from business, academia, health and charity sectors over the past year, before reaching its conclusions.

Polling data can be found at: http://survation.com/wp-content/uploads/2016/04/Final-London-Fairness-Tables-210416LWCH-1c0d1h0.pdf

Polling was carried out by Survation 
Survation conduct telephone, online and in-person market research, as well as strategy & advisory research for well-known brands & organisations. Survation are members of the British Polling Council.